This week Troy walks you through an experience he had during a product launch with a CTO. Most CTO’s he has worked with in the past tend to insist the product they are putting out is perfect and get defensive when you tell them otherwise, but this CTO did something totally unexpected. Always make sure you are giving people permission to tell you the truth. Don’t ask people “what do you think of my product” as very few will be comfortable telling you the truth. Use the hack to get them to tell you why your baby is ugly!