Mark's Musings: Not All Revenue Is Created Equal

When Mark talks with companies that make enterprise software SaaS-based platforms, one of the first questions he asks is, “Where does your revenue come from?”. The answer is almost always SaaS-based, but why not consulting services? While it may be true that most VC’s don’t like consulting services, sometimes there is a need for it. Watch today’s video to hear a real scenario about a company that used consulting services in addition to their SaaS revenue to get higher customer retention rates.