MATH 101: Why is Troy Obsessed with CAC?

If you’ve ever met with Troy, he has probably asked you countless questions about your CAC (Customer Acquisition Cost). The reason is, if you know your CAC and your LTV, then you know the unit economics of your customer. If your unit economics are profitable, you can repeat that many times to become a profitable business. Watch today’s video to hear a real example about one of our portfolio companies.

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