When I first got involved early stage investing, I read everything I could find on start-ups and the venture capital world. I studied lean start up principals and subscribed to every major blog out there. I was a sponge soaking it all in and I was on a steep learning curve. I also found a surprising number of things from my corporate career that translated to the early stage world.
One of the things Troy is most well-known for in the entrepreneur community is his Financial Modeling Workshop. We’ve decided to break down his typical 2-hour presentation into bite-sized pieces. Today is Part 1 of many in Troy’s MATH 101 Financial Modeling Series.
This week Troy walks you through an experience he had during a product launch with a CTO. Most CTO’s he has worked with in the past tend to insist the product they are putting out is perfect and get defensive when you tell them otherwise, but this CTO did something totally unexpected. Always make sure you are giving people permission to tell you the truth. Don’t ask people “what do you think of my product” as very few will be comfortable telling you the truth. Use the hack to get them to tell you why your baby is ugly!
When Mark talks with companies that make enterprise software SaaS-based platforms, one of the first questions he asks is, “Where does your revenue come from?”. The answer is almost always SaaS-based, but why not consulting services? While it may be true that most VC’s don’t like consulting services, sometimes there is a need for it. Watch today’s video to hear a real scenario about a company that used consulting services in addition to their SaaS revenue to get higher customer retention rates.
This week we are continuing the conversation from last week about the importance of a founders’ agreement with a focus on the most critical part, vesting. What are the mechanics? How do you facilitate vesting over time? What are RSU’s? What is an 83(b)? How do you MAKE SURE you get the tax advantages that are available? We all know Troy is not a lawyer nor an accountant, but hopefully these tips can help you to set up your company with a great foundation. Of course, you should consult your lawyer before making the final decisions!!
We’ve talked a lot about the different ways to structure your fundraise. Today, we are talking about a critical tool you need in place when starting your company, the founder agreement. Some may think it’s simple, just split the ownership equally between the founders. But what happens when a founder leaves the company? Are they still entitled to the same return as the founder that has continued to work to bring the company to success? Watch today’s video hear more about what you should consider in your founder agreement.
Last time Troy talked about LTV/CAC ratio and the importance of tracking by channel. This week, Troy is continuing the conversation and talking about the importance of tracking CAC by volume and pulse testing. Learn how investors will interpret your answer to the question “What is your CAC?” and then you can look like a rock star with the right answer!