The importance of tracking CAC by volume and pulse testing.
Get to know Troy Henikoff on the latest episode of Tech Scenes.
Perfecting your unit economics to become a profitable business.
Using metrics to set you up for entrepreneurial success.
How to think strategically about spending capital.
When to use convertible debt to your advantage.
When deciding how to price a product, many entrepreneurs have flawed assumptions. I hear them assume that a discounted price on their product or service will bring them more customers, when in fact it can be just the opposite. Watch the video to hear Troy’s experience with this exact scenario at SurePayroll.