Troy Henikoff on Startups: You Need to Make Sales a Priority

I have spent the last 25+ years starting, running, mentoring, and investing in digital technology companies. Just the other day, an entrepreneur asked me a simple question:

"What is the most costly mistake you see first time founders make?"

It took me a minute to think about it, but then it felt like the clouds parted and the answer was so clear: customers.

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