Mark Achler: Your Startup Isn't About You

Your startup isn’t about you, and it’s not about your product, either.

Your startup is all about your customers. It’s hard to overstate how critically important this seemingly simple insight is.

I recently wrote an op-ed piece called “Entrepreneurs are Lazy,” about how entrepreneurs rarely seem to take the time to prepare before pitching to venture capitalists. In the piece, I raised the question of how these entrepreneurs can expect to deliver effective pitches without understanding how we think and make decisions.

Showing up poorly prepared at an investor’s office makes for a bad first impression, sure. But more importantly, it raises a serious red flag about the viability of your business.

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