MAX Helps Musician and Brand Partnerships Go to 11

As digital continues to fragment audiences, artists and brands are looking to innovative platforms to deliver better targeted content that delivers on consumer satisfaction and business ROI.

With that in mind, the music marketing tech startup Music Audience Exchange has announced a $6 million funding round led by MATH Venture Partners and KDWC Ventures, along with G-Bar Ventures and Gregg Latterman, Founder and CEO of Aware Records.

Its goal is simple: to match brands with artists and music fans, and help musicians get paid.