Music matchmaker: Plano startup that connects brands and bands raises $6 million

A Plano startup that matches up big brands with musicians for ad campaigns has raised $6 million in a round led by two Chicago-based venture firms.

Music Audience Exchange, or MAX for short, uses a database of more than 2.4 million artists, 765 music genres and 200 consumer attributes, from political affiliation to hobbies to alcohol preference, to find the ideal match. The brands work with an artist who's featured in music-driven ads on Pandora, YouTube, Facebook and other streaming sites or social media apps.