MAX empowers brands to become a meaningful part of people's lives by tapping into the emotional power of music and the influential artists who create it. Until now, brands have only been able to scratch the surface of what music-centric branded programs can deliver.
Founded by digital marketers, Music Audience Exchange (MAX) was created to help brands forge deeper connections through the emotional power of music. The MAX technology platform leverages quantifiable data to create and distribute branded content that authentically resonates with millions of passionate music lovers.
MAX founder, Nathan Hanks, was previously cofounder and President of ReachLocal - an online marketing tech company - where he led a team of over 2,000 people with 24,000 client companies across 15 countries. Cofounder, George Howard, served as President of powerhouse indie label Rykodisc, co-founded TuneCore, and is a music licensing and copyright attorney who contributes to Forbes and The New York Times.