Persistence Alone is Not Enough When Starting a Business


Without empathy, I wouldn’t have succeeded.”

Being an entrepreneur is hard—most fail. Let’s face it, the odds are against us. It takes dogged persistence and fierce determination to push past all the obstacles and naysayers. But bulldog persistence alone is not enough. Gritty determination without empathy is a little like a mental illness – doomed to repeat the same mistakes over and over. Let me explain.

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